What does user experience (UX) have to do with ridership? Everything.
When we chatted with commuters about their experience trying to join a vanpool, we heard a lot of similar feedback that sounded like this:
In a world where driving a car and calling an Uber is so effortless, to get riders into alternative transportation modes, you must make the experience of taking these modes just as simple. Consumers have come to expect immediacy and ease of use, and they’re frustrated by having to jump through hoops just to find out what the bus schedule is or how to join a carpool. The more a rider needs to figure things out on her or his own, the harder it will be to retain that rider. It’s no longer enough to just provide a useful service -- you need to provide a service that is usable, delightful, accessible, credible, findable.
Ask yourself, is your transportation program’s end user experience…
In recent years, many companies like Transit App, Waze Carpool, Motivate, have invested in software to make taking public transit, carpooling, and bike share (respectively) simple, modern, and user friendly, thus making taking alternative transportation modes an easier decision for riders. But, not much technology investments have been made in the vanpooling industry. For vanpool program managers:
Here at MagicBus, we have researched, designed, tested, and launched a vanpool booking app that takes users through a seamless journey, from search, book, pay, and ride. By improving the user experience for riders, we have been able to facilitate rides for more than 10,000 riders, and the average rider stays with us for 14 months.
Modeshift to vanpool requires a fantastic UX. Let’s talk about your program and what we can do to attract new riders and bring those riders back again and again.