Driving the Future of Vanpooling

MagicBus partners with vanpool programs to grow ridership and make it easier to manage your vanpool community

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For vanpooling, the future is flexible

We’ve responded to shifts in commuting trends by creating technology that allows dynamic booking for one-time, part-time, or full-time riders. We’ll help you find riders through geo-targeted ads, and even crowdsource new routes as demand increases.

We’ll also handle the outreach, help you take your manual reporting digital, and find riders so you can hit your subsidy goals and, when we’re all ready, hit the road again.

Your riders, their schedule

Riders can instantly search, reserve, and pay for a ride on an available seat in a nearby vanpool through the MagicBus rider app.
  • Riders choose one-time, part-time, or full-time bookings, whatever works with their schedule
  • They can choose from multiple routes and schedules
  • Digital payments (we also accept commuter benefit cards such as Wageworks)

Smart ads, full seats

To acquire new riders, MagicBus strategically places ads on digital platforms like Facebook and Google that are geo-targeted toward users that travel along a specific route.

New routes, no problem

Our goal is to put more vanpools on the road to replace single-occupancy vehicles. If no route is found going a commuters way, they can suggest a new vanpool route, and we’ll run campaigns to source more riders to expedite the process of forming a new vanpool.

Data you can use

We know data is important for reporting and evaluation. We’ll provide you reports that show:
  • Vanpool ridership volume
  • Daily attendance logs
  • Vehicle utilization rates
  • Sustainability metrics

Case Study: Los Angeles Area Vanpool Programs

MagicBus helped employers in the LA area operating large vanpool fleets significantly expand vanpool ridership.

MagicBus helped employers such as UCLA, Lionsgate, NASA, and USC evolve their vanpool program to allow for instant, dynamic bookings by their employees as well riders from other surrounding organizations.

We garnered significant traction from the community in this new opportunity to ride in a vanpool -- part-time and as needed -- and attracted 10K new riders who worked at 125+ organizations. The average customer booked 24 rides per month and stayed for 14 months.

For the vanpool program managers, we provided real-time and forward looking metrics and data on ridership and vehicle usage, eliminating the manual effort needed to compile data for program evaluation and reporting.


New riders from 125+ organizations


Increase in seats filled in 6 months


New routes added from crowdsourcing riders


Average new annual revenue per vehicle

Schedule a free demo

We’ll show you how MagicBus can help your vanpool program find more riders and make managing, data, and reporting easier.

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